Person 1 57 year old male banker about to retire
Interested in Sports, Stock, Politics, US news, World news, and Business news
He usually feels rushed and stressed at work because of his age
He enjoys relaxing and reading the articles on the news
He looks at the news usually at work in a small windowless office
He has a high but outdated skill level, he doesn't know electronics very well but well enough
He gets frustrated with useless information
Person 2
26 year old female kindergarten teacher
Interested in Health, Entertainment (celebrities), Politics, US news, and the Weather
She is content with her life but sometimes feels like she's rushed or can't concentrate because of the children
She needs speed and shortened information because the children take up most of her attention
She looks at the news in the morning during play time in class, so she has a shortened attention span
Her skill level is up to date with technology and she has been through college recently
She is frustrated when there is too much to read, she needs simplicity
Person 3
39 year old male meteorologist
Interested in Weather, Technology, Politics, World news, US news, and Leisure
He's usually relaxed but very critical of people's opinion
He needs information, precise information
He looks at the news at work in the lab while doing his research and checking the numbers on his weather sensors
He has a very high and up to date skill level
He gets frustrated when there aren't enough details
I decided to completely simplify everything on the website because two of my people needed that. On the main website there were sections like US news, Politics, Opinion with information under them, lots of information. I decided to delete all the information and make those sections into "buttons" that you click on if you want to know more about the US news, and on the next page will be your information because not all of my people were interested in the same subjects. I kept the weather section because all of my people needed that, and I kept the markets (stock) section for my banker. I also added a section on the right side with current news headlines which are links to more information so that, for example, the school teacher can pick and choose quickly which she might be interested in reading more about if any.
